Preparing Action Towards Requiring Gmo Labels On All Food...

To initiate action towards requiring GMO labels on all food packaging, the audience we aim to target is families with kids and young adults with the overall interest in cautious eating. More specifically, within our audience, it is aimed to target those who stand in the higher income percentage because, organic foods tend to be higher in sales price and, therefore, it would be easier for the wealthy to indulged in these organic foods. If our audience is able to spend extra money on food that doesn’t contain GMOs, then, we believe that this will start to affect the companies distributing the GMO food and untimely get them to change their food production practices from GMO use to organic farming. Once enough of an impact has been made on†¦show more content†¦This strategy seems to exasperate all other options for GMO distributors, because sales would simply decline and the profit would not be the same. The people that cannot participate in this movement, will soon enoug h have an option as to what food they would like to consume, as well as the ability to know what exactly it is they are purchasing. First, however the wealthy families and young adults will need to do the first step so that everyone else can follow. Reasons for including young adults in the intended audience to target is because, they have the choice of the foods they would like to purchase which puts another advantage to the overall aimed resolution. If younger generations are becoming more informed on the impacts that GMOs have on the environment, which would affect their futures, as well as a harmful effect to their own bodies. This would initiate a shift in the ways these young adults choose to grocery shop. When targeting the specific audience, already existing venues work best here. Whole Food, a grocery store that is known for selling organic food as well as being one of many recognized stores around the country is eventually going to incorporate GMO use in all their food lab els by 2018. This is important because it will allow people to go from home to a venue that already exists exhibiting how prominent GMOs actually are. It will shock people when it is realized just how